ASIA PACIFIC ADVERTISING FESTIVAL 2007

ASIA PACIFIC ADVERTISING FESTIVAL 2007
IN PRINT, ADFEST 2007

AdFest 2007 is where great names in advertising from Asia and the world meet and where Asia’s greatest ads are awarded on that famous Thai beach called Pattaya. The four-day festival drew over 1,600 people from Asia’s
creative community to celebrate the 10th Asia Pacific Advertising Festival (AdFest), at the PEACH, Royal Cliff Beach Resort. AdFest is “the largest ever gathering of advertising and production professionals in Asia Pacific!”
This year, 895 TV ads were screened, and 1,453 press ads, 1,392 outdoor ads as well as entries for DM, Cyber, 360 and Contagious Lotus for Innovation awards were exhibited in three floors of the convention hall. Over 5,000 pieces of work from over 500 agencies in 49 cities around the region, a six percent increase on the number of entries entered in 2006.
This year, the festival marked its 10th anniversary, with founders Jimmy Lam and Vinit Suraponchai leading the celebration. David Droga of Droga5 headed the inaugural 360 and Innovation Awards jury; TBWA Worldwide’s John Hunt presided over TV; O&M India’s Piyush Pandey led the Print jury; Singapore’s Linda Locke did Outdoor; Tony Hertz of Hertz Radio presided over the inaugural Radio Lotus; Bejamin Palmer, for Cyber and Dave King, for Direct Marketing.


The Best in TV went to last year’s Cannes Gold Lion winner, Toyota “Humanity” by Hakahodo Japan. Leo Burnett Bangkok topped Print for the beautifully crafted Clima Bicycle Lock “Barriercylcle” print campaign. In Outdoor, BBDO Singapore’s captivating poster for Wrangler “Squat” was declared best of the lot. Best in Radio went to ADK Tokyo for Jino Forestino “Photoshoot,” Best in Cyber to Xbox 360/Micorsoft “Big Shadow” by GT Inc. Tokyo and the Best in Innovation went to Oxyride Batteries “OxyrideManned Airplane” by Hakahudo Japan. The judges felt that no work qualified to be named best in Direct Marketing and in 360 Lotus.
An overall great year for Tokyo, Thailand and Singapore which brought back home a big haul of the Lotus crystal ball awards.




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adobo magazine
issue #9 May-June 2007